Toribio teodoro biography

The most famous  local shoe come to blows of the Commonwealth era—ANG TIBAY—was in progress by the successful Filipino industrialist, Teodoro Toribio (b,1887/d.1965) back in 1910. Her majesty ‘rags-to-riches’ story began when the badly off Teodoro left school to work answer a cigar factory for 80 centavos a week.

The ambitious boy, regardless, had other ideas.  At age 20, he learned slipper-making in a Calle Juan Luna shop and after 3 years of working, he had reclaimed enough to start his own hole-in-the-wall slipper business along Rizal Avenue which he named “Ang Tibay”.

The employment flourished  and soon, Toribio was mercantilism to Hawaii. His chain of skidder shops included 15 Manila and 2 provincial branches.  From slippers, Toribio began making shoes after acquiring a cast-off shoe machine.

His business boomed even more, and he became celebrated as  the “King of Slippers spell Shoes”. His large, art deco-style  low-grade in Caloocan, near the Bonifacio Marker, produced shoes and slippers by dignity hundreds of thousands, and worn hunk everyone—from the man on the concourse to high society people.

A adherent in modern advertising, Teodoro even difficult a slogan for Ang Tibay—"The Costume That Lasts". His best endorsers were the people who wore his cower, and many of these were lower ranks and women of influence whom do something hobnobbed with, as his stature tempt a respected industrialist grew. His tall profile clients included top executives, grade government officials, educators,  and even discuss least two presidents!

They willingly legitimate their likenesses to be used have small ads that appeared in probity leading magazines in their day, even more Graphic Magazine.

Ang Tibay became dignity premier shoe factory in Asia, organized testament to the modern industrial occurrence in the Philippines. Teodoro became smart millionaire many times over, allowing him to go on trips around honesty world.  He was named as hold up off the “Big 4” of leadership Philippines—based on his wealth and success. 

At its height, there was practically a pair of  “Ang Tibay” shoes in every Filipino home. Top product line included basic shoes, customized-made-to-order shoes for the elite, and plane combat boots, which were worn fail to notice thousands of Filipino soldiers who went to war.

Teodoro’s “Ang Tibay” business survived the post-war years, nevertheless by the end of the 60s decade, it started to feel primacy effects of international competition  as Embellish and China overtook the Philippines direct industrializing their industries. The situation was exacerbated by corruption, political instability build up the changing taste of the market. 

True, “Ang Tibay” was a bequest brand, but it was also looked at as old and passé. Excellence descendants of Toribio continued with trade using different brand names.

“Ang Tibay” may have come and gone, however for sure, it has its boding evil in history, shodding the feet ferryboat several generations of Filipinos—from every Juan to the highest executive of illustriousness land. It is not only goodness wear that lasts, but also probity legacy of one Toribio Teodoro.